Big numbers in Social Media

Worldwide, 62% of adults now use social media.  And they use it a lot.  “Social networking” is listed as the most popular online activity, with 22% of time spent online on sites like Facebook, Twitter, and Pinterest.

Globally, 50% of people log into Facebook every single day. The average user spends 700 minutes (nearly 12 hours) on Facebook each month.

In Australia, the most popular social network is Facebook, with over 10 million active accounts.  In 2011, approximately 100,000 new accounts were created each month. Over 60% of our online popular are logging in at least once every 30 days.  The largest age-groups are 25-34, followed by 18-24 year olds.

So now you know all these cool numbers. How can you use them to grow your business?

Easy – engage with your customers!  They’re spending heaps of time on social media sites, engaging with their friends and sharing content.  There are more women then men (54% in Australia), and they’re mostly in the age groups with higher disposable income.

Social Media Trends – May 2012

In Australia,

  • There are over 10 million active Facebook accounts,
  • Nearly 2 million active Twitter accounts,
  • Over half a million active Pinterest accounts,
  • Nearly 400,000 active Google+ accounts.

Statistics from May 2012, from Social Media News.

Instagram and Pinterest are both growing very fast. (Instagram was recently bought out by Facebook).  This is a sign that visitors are consuming more visual content – photos and images, rather than plain text.