It’s always a good idea to stay in touch with your audience. You want to be talking to them, telling them what you’ve been up to, and asking them to buy from you. You also want to be top-of-mind.
One great way to do this, is to build an email newsletter list. It’s important that you only send your newsletter to people who have asked for it – if you start sending email to everyone you meet, you’ll soon be labelled a spammer.
A good email database is worth it’s weight in gold. (Quite a bit more, actually – electrons are pretty light!)
You can pitch offers directly to the people who have already expressed an interest in your service or product. They’re well qualified leads, and they have a pre-existing relationship with you. That means they’re more likely to trust you, and buy from you.